China's Stationery Industry

China's stationery industry
The concentration of China's stationery industry and per capita consumption have a large room for improvement, and will increase from "quantity" to "quality".

     In terms of concentration, China ’s stationery industry is still very low in concentration. The leading Chenguang stationery market share is about 7%, and CR4 is only 15%. In addition, there are more than 8,000 stationery manufacturing companies in China, and only about 1400 companies above the scale. There are a large number of small and micro enterprises.

     Although the growth rate of per capita stationery consumption from 2009 to 2018 is higher than that of CPI, the growth rate of per capita consumption has slowed significantly in recent years. In 2018, the growth of per capita stationery consumption was only 3.6%. From the perspective of import and export structure, China is a net exporter of stationery. In 2018, China's net exports of stationery reached US $ 52.6 billion (category range: HS3212, 4817, 4820, 4821, 8304, 8305, 9605, 9609, 9612, 9704) However, the average import price of most categories is significantly higher than the average export price, showing the phenomenon of "low-end export, high-end import"