Small Stationery Goes Creative Route, Brand Joint Models Are Eye-catching And Sell Well

Small stationery goes creative route, brand joint models are eye-catching and sell well
Chutian Metropolis Daily December 9 (Reporter Zhu Ze correspondent Liu Chun) Deli Summer Palace joint stationery, KACO Wencai V & A Museum joint section, China tourist city handbook, desk vacuum cleaner ... The reporter visited Wuhan stationery market on the 9th and found that Small stationery began to take a creative route, and the styles jointly launched with various cultural and creative brands were the most popular with consumers.
According to industry insiders, with "post-90s", "post-00s", and even "post-10s" gradually becoming the main crowd of stationery consumption, brands, creativity, value, IP (Intellectual Property: intellectual property) derivatives, etc. have completely replaced Functionality has become a priority factor for a new generation of consumers to buy stationery, and paying for IP has become a trend. Combining historical cultural relics, art collections with timely popular elements, presenting history with modern carriers, launching a series of IP products, giving traditional stationery new life.